Viability Client, Green Circle Growers, Makes Headlines with Orchid Expansion

on Nov 08 in Viability in the News

Driving Sales & Value
The next generation of van Wingerdens at Green Circle Growers has led the way in making the company a sales-driven organization and executed a vision to bring orchids to the masses

By Delilah Onofrey, Editor
Greenhouse Grower, November 2009

Well-established as a state-of-the-art production leader, Green Circle Growers in Oberlin, Ohio, remains on the cutting edge in a new era, partnering with retailers to drive sales and really zeroing in on what consumers are buying and their interests. This year marked its big entry into the phalaenopsis orchid market, with the first high volume shipments to stores in February for Valentine’s Day sales. Green Circle also continues to be a leader in green technologies and recently installed what may be the most modern biomass heating complex (video) for a greenhouse operation in the United States.

Founded by John van Wingerden in 1968, Green Circle has grown to span 90 acres of greenhouse production, producing plugs and liners, bedding plants and potted plants year round. The retail customer base is a mix of regional, national and international chains, including mass merchandisers, home improvement centers, supermarkets, wholesale clubs and independent garden centers. Green Circle also is a plug and liner powerhouse serving growers through sister brokerage company Express Seed.

(The rest of the article explores Green Circle Growers’ novel orchid marketing campaign, along with their expansion in sustainable production, and other great innovations)

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